In 1995, with the help of his family and a small group of partners, Martin Le Moine chose to put his faith in organic farming. This desire to promote and raise awareness about a sustainable and healthy practice eventually guided the growth of Fruit d’Or and Martin’s entrepreneurial projects from 2000 onwards. Getting into organic farming is a big challenge, but nature does its job quite well when we take good care of it. For the cranberry as for the wild blueberry, each passing season is extremely important and decisive for the future of these plants.
The Four Seasons
Quebec, known for its cold, snowy winters, is a good place to grow these berries. Our province’s emblematic red fruit protects itself from more arid temperatures through submersion under water, while the blueberry plant is resistant enough to tolerate temperatures as low as -30 ºC.
Good weather and the spring thaw allow the plants to resume their growth, a crucial moment for reaching fruit maturity a few months later. In the meantime, farmers hope for loads of sun while they take care of the buds that will eventually turn into pretty flowers.
Bees and bumblebees, the berries’ best allies, are also welcome in the fields throughout the flowering period, because their contribution is essential to all crops. To support pollinators in their important work, producers set up beehives and several natural meadows near fields and water points. This provides various sources of nutrients for these crucial players in the berry development process.
This precious ecosystem and collaboration with nature comprise the foundation of our organic practices. They lead to the formation of the fruit that show up on our plates. Our organic wild cranberries and blueberries develop to their full potential, offering a real treat for the taste buds and delicious ingredients for amateur or experienced chefs!
Technology Tailored to Our Berries
To be able to enjoy nature’s offerings for a long time to come, the production and processing of cranberries and blueberries must be carried out with care. Any new technology integrated into the daily lives of producers is developed to better serve nature. It all starts with a unique extraction process that helps preserve the fruit cells as much as possible before freezing. At Fruit d’Or, for example, the drying process is slower and longer in order to keep a more uniform color and texture of the fruits as we love them. A method that is specific to this company that continues to innovate, year after year.
In 2022, Fruit d’Or continues to affirm its choice to preserve the fruits’ true nature through the promotion of organic farming. Driven by the desire to produce responsibly in full respect of nature, Martin and his team are attentive to the needs of the land so as to continue offering the world the best of their berries. Together, they demonstrate that it’s possible to combine organic farming and state-of-the-art processes.
Since the launch of Patience Fruit & Co in 2015, this Fruit d’Or subsidiary has been innovating by offering a wide range of products made with cranberries, blueberries and organic ingredients. The products that have won several innovation awards are available in four product types, perfect for all occasions: fresh cranberries, 100% pure juices, whole and sliced dried fruits and SourCran sour cranberries!
Martin’s ambition and values have led Fruit d’Or to what it is today: a world leader in organic cranberry and wild blueberry processing.
About the Author:
Guided by strong environmental and social values, Fruit d’Or developed proprietary processing techniques and perfected the art of fighting insects and weeds by natural means.
A leader in berry processing, Fruit d’Or ranks first worldwide for growing organic cranberries, and second as an organic wild blueberry processor. By upholding the highest quality standards, the company has built a name for itself and a reputation for excellence. Most Fruit d’Or berries come from their own fields. The rest are supplied by 45 well-established blueberry and cranberry producers who work closely with Fruit d’Or to meet demand. This supply structure allows the company to quickly and reliably distribute to over 50 countries.